The title of this article surprised you? Well, it is indeed an issue to be surprised. The entire THING about Google and Uno came to my mind all of a sudden when I came back home last night and saw my kids playing Uno. As I was aware of Google buzz services, I got really stunned when my eyes met the logo on one of the cards that were held in my younger kid’s hand, it just looked like the Google buzz logo at the very first sight!!!
As a kid, I always loved playing Uno with my friends and siblings but as I grew up I totally forgot its logo, but at this time I had a flash back which made me realize how much Uno’s logo resembled the Google buzz logo!
The very first thing that makes you think that Google buzz logo is a copy of the Uno logo is its colors. The colors; red, blue, yellow and green are the same colors which are used in Uno’s logo only with a slight difference in the arrangement. And the speech bubble closely resembles the Uno’s logo circle. Is it just a co-incidence or Google deliberately picked up Uno’s logo to use for their brand endorsement?
Google launched Google buzz in the beginning of 2010 for the purpose of social media networking, where as the card game Uno was launched by Merle Robbins, back in 1971 for the social gaming purpose as Uno was a multiplayer game involving so much social interaction, it falls in the same social network category. Is it a co-incidence too or there is something that is hidden beneath the Google buzz logo? To find out, we have to look at what we have got in the defense of Google;
First off, The 4 colors which are used in Google buzz are the primary colors for every logo and Google buzz is not the only one to use them. There have been many companies who have used these primary colors in their logos; Simon (the famous game) and Microsoft are 2 of them. Secondly, the arrangement of colors is different too. Thirdly, the symbol of Google buzz is not a circle but a speech bubble which separates it from the Uno’s logo. And lastly as a strong point, there is no white border used in the Google buzz logo unlike Uno’s logo! Are these points strong enough to defend Google? Or you think Google has copied Uno’s logo?
For me, it’s really hard to believe how a multi billionaire company like Google can copy a logo of someone else. Consequently, in my opinion it’s just a co-incident. What do you think?
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