Showing posts with label logo. Show all posts
Showing posts with label logo. Show all posts

Monday, February 1

Ferrari Logo - A Symbol of Speed


All racing fans are well aware of the black horse prancing symbol with a yellow background towards it. After seeing the symbol, racing fans can easily recognized that the prancing horse characterizes the famous brand “Ferrari”. Letters ‘S’ and ‘F’ in the logo design refers to the famous sports car “Scuderia Ferrari”.

History of logo belongs to Count Francesco Barraca, a fighter pilot of the Italian Air force who died fighting fearlessly during the 1st world war first used the prancing horse symbol at the sides of his plane. On June 17th, 1923 Enzo Ferrari won a race at Savio track in Ravenna where he met Barraca’s mother ‘Countess Paolina’. Countess Paolina suggested Enzo Ferrari to use the prancing horse symbol on his car; it will bring him a good luck at race events. Scuderia let him used the prancing horse symbol at SPA 24 hours in 1932 where Ferrari won; then Ferrari left the black horse prancing symbol on his car and added a yellow background to it because it was the symbolic colour of Barraca’s birth place(Modena).

No doubt, Ferrari logo has credible image among racers mind.

Sunday, January 24

A SYMBOL OF PRESTIGE - ROLEX LOGO




The history of Rolex dated back to 1908, when a German National Citizen, Hans Wildorf, and his brother in law, Alfred Davis, founded the company “Wildorf & Davis” for importing Swiss Movements, Sources dials and manufacturing watches and watchcases.

Afterwards, Hans Wildorf registered the company with the name of “Rolex” on 15th of November 1915. And the Rolex Crown Logo Design became a registered trademark in 1925.

The Rolex Crown Logo

The Crown logo of Rolex is an absolute representation of prestige and status. The crown is in royal gold and the font is in calming deep blue color. The font is bold and serifs that gives the feeling of “royal”. Rolex Company has this trademark logo that strengthens the individuality of its business. Rolex logo design also plays vital role in conveying its business message to the audience and make their business to become a unique symbol of prestige having no competition.