Nike And Puma Logos That Shook The World With A Controvery

When Nike launched their new Shoe design in April 1997, world got stunned. Not because it was a great pair of shoes but it had “ALLAH” written on it!

The Controversy began when CAIR objected to a shoe with a design on the heel analogous to the Arabic word for "God" or "Allah."

Many people protested against Nike and pressurized them to withdraw their product from the market or they will ban the entire product line of Nike. According to Muslims Nike tried to abuse Islam by putting Allah’s name on their shoes. Let’s take a look at the shoe and its logo:


Now look at this image in which you can see “Allah” written in Arabic language:


Do you see the similarities? Well, if you ask me that I can see the similarities or not? Quite frankly, I see a lot of them.

Now take a look at the Puma shoe that came out in the market with a similar case to Nike:


If we were to defend Puma for this allegation I would say that this WORD on the shoe isn’t an Arabic word but is of English saying “cool”, because just below the Blue circle you can see the word “you’re” which has an open “O” just like the WORD cool has( or word “Allah” has if we assume ). However, I will leave the decision on you.

This is not the first controversy that held its head, but there have been many just like the Coca Cola where people said that when you look at the Coca Cola logo in the mirror, what you will read is: LA MOHAMMED LA MECCA (in Arabic language), which means NO MUHAMMED, NO MECCA. However it’s not cleared yet whether it was just a controversy or Coca Cola company intentionality made what came out.


Coming back to the topic, Nike has withdrawn this divisive shoe from the market but people won’t forget this incident because it’s related to a very sensitive issue that could bring some serious consequences.

Being a human, I believe that we should respect all of the religions and should not cross our limits. If they aren’t making trouble for us, why should WE? What do you think?

The Famous Logo of the German Puma

The producer of high end athletic shoes and sportswear, PUMA, a large Germany based multinational company is best known for its soccer shoes and its famous logo, the leaping puma.

Rudolf Dassler, in 1948, separated himself from Adidas (owned by him and his brother Adolph Dassler) and founded his own shoe company called Puma. It is currently being the third largest company after Nike and Adidas, and has been producing and marketing line of products including footwear, apparel and accessories. Now, Puma has been serving more than 80 countries.

More than 30 national football teams are sponsored by Puma. Also Puma has sponsored international soccer stars including Pele, Enzo Francescoli, Diego Maradona, Johan Cruijff and Lothar Matthaus. Key products in Formula One and NASCAR, enthusiast driving shoes and race suits, are also being produced by Puma.

Today, a leaping puma in Puma logo has become the powerful identity of Puma along with best performance, design oriented athletic shoes and other sportswear.

The logo design of puma was first created in 1948, and still in use with few modifications. It consists of an image of a leaping Puma, an animal also called a cougar, a panther or a mountain lion, with bold typeface. The image of Puma depicts the powerful identity of a company and its products.

Puma logo is multifunctional and can be used for different purposes easily without losing its original integrity. It has been reproduced in different sizes and colors without altering its original identity i.e. Puma.